I think this, especially for 20 somethings, is going to be a really cool product! Imagine being able to go food shopping and have coupons texted to you! Not only will it save paper and time (because you won't be cutting coupons) but I feel it will also teach college students how to budget and save.
Although the issue of privacy violations may come up in the future, right now I feel as though this is quite an interesting concept that will ultimately help us.
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